Purely

Devising a distinctive brand identity for Unilever’s non-dairy alternative milk creamers, employing bright, natural colors and expressive language to underscore the health-promoting concept. The core idea, encapsulated in the term “Purely,” communicates the product as a milk alternative free from additives, flavorings, and dairy, encouraging consumers to enjoy their coffee in its purest form. This branding aligns perfectly with the client’s brief, delivering a recognizable style and tone of voice that resonates with health-conscious consumers in the non-dairy creamer market.