Moots

A conceptual brand identity project developed for a fictional social media platform centered around community, connection, and user autonomy. The name—drawn from internet slang for “mutuals”—inspired a playful, inviting brand voice aimed at younger digital-native audiences. The identity features a friendly, ghost-like mascot and rounded, geometric typography to evoke approachability and inclusiveness. I developed a full visual system including logo, app icon, poster campaigns, and branded merchandise